One store concept, rolled out across borders
I turn a brand into a store concept, then roll that concept out consistently across markets — architecture, branding and interiors designed once and delivered everywhere, intact from a single flagship to a multi-country programme.
Flagship to a repeatable rollout kit
A flagship proves the idea; a rollout has to reproduce it. I design the concept and the system behind it — the materials palette, details, fixtures and brand rules — as a kit any local team can execute without diluting the original. That's the difference between one beautiful store and fifty consistent ones.
Delivered across markets and languages
Rolling a concept across countries means different sites, codes, contractors and languages. Having led retail programmes across multiple countries, I keep the concept coherent while adapting to each market's reality — coordinating local teams in their own language so the brand experience is identical whether the store opens in Porto, Milan or Warsaw.
Design and delivery in one hand
Most studios design and walk away; most project managers deliver someone else's drawings. I do both — so the intent that made the concept work survives contact with budgets and site. One accountable lead for the concept and its execution, which is exactly what a rollout under time and cost pressure needs.
Proof — multi-market retail programmes
As Head of Real Estate Design and Architecture for Metalkas, a European industrial and retail group, I led store and commercial programmes including the 23,500 m² Drukarnia development — concept through delivery. I have also run rollout programmes for a global entertainment brand and an Italian luxury-fashion house across multiple countries.